Daniel M., CEO - Premier Staff
Ready to See What a CES Booth Cost Covers for Your 2027 Launch
To pin down your CES booth cost, you pick a booth size, price the build and show services around it, and lock your floor space and crew before the best spots go.
This short walked through what a booth runs at every size, from a $1,000 Eureka Park pod to a $150,000+ island, and what moves that number. When you’re ready to staff the stand, explore our locations.
A CES booth cost usually runs from about $1,000 for a startup pod in Eureka Park to well past $150,000 for a large custom island. Most first-time exhibitors land somewhere in between. That all-in number covers floor space, build, show services, and the team that works the stand, so here’s what each size really costs.
The honest answer is it depends on three things: how big your space is, how custom the build gets, and how many days you staff it. Floor space is really just the deposit, since it usually runs about a third of the total. Below, you’ll see the real number for each booth size and what moves it up or down.
Quick Summary for CES Booth Cost
- What to look for. An all-in figure that already folds in build, drayage, show services, and staff, so the real cost to exhibit at CES holds no surprises.
- What to avoid. Reading the per square foot floor rate as your whole CES booth cost. Like any trade show booth cost, all-in runs about three times that.
- What matters most. Matching booth size to your goal. A sharp 10 by 10 can out-pull a half-empty island and keep your CES booth cost working harder.
What a CES Booth Cost Runs by Booth Size
If you’re wondering how much does a CES booth cost, the answer scales with footprint. Raw 10 by 10 floor space runs roughly $3,800 to $4,850, with CTA members paying a little less per square foot than non-members. Once you add the build and the crew, a small booth starts near $12,000 and a big island can clear $143,000.
1. Eureka Park startup pod
Eligible startups can grab a turnkey pod in Eureka Park for around $1,000. It’s the cheapest way onto the CES floor, and it arrives ready to use.
- Open to qualifying early-stage companies
- Comes furnished, so build cost stays near zero
- Space is tight, so plan your demo flow
2. The 10 by 10 inline booth
Raw floor here runs about $3,800 to $4,850, with members paying the lower per-foot rate. A standard rental lands most 10 by 10 exhibitors around $12,000 to $19,000 all in, a predictable CES booth price for a first show.
- The common first-timer footprint
- Renting beats buying for a single show
- All-in covers graphics, furniture, and teardown
3. The 10 by 20 custom or hybrid
A 10 by 20 gives you room to brand and demo properly. Like any trade show booth cost, it swings wide, from about $16,000 to $86,000, depending on how custom the structure and tech get.
- Fits product walls and a small meeting nook
- Hybrid builds reuse parts to trim cost
- Lighting and AV push the upper end
4. The 20 by 20 island
An island opens on all four sides and pulls traffic from every angle. Budgets here typically run $30,000 to $143,000 or more once the build and staffing are in.
- Prime visibility, priced at a premium
- Needs a bigger crew to cover every side
- Rigging and hanging signs add to the quote
5. Large custom builds 40 by 40 and up
Multi-zone custom builds start around $150,000 and climb fast with double decks, heavy AV, and larger crews. This is flagship territory for established brands.
- Double decks and private meeting rooms
- Longer install means more labor days
- Usually booked many months ahead
What Drives a CES Booth Cost Up or Down?
Two booths the same size can land at very different totals. With CES 2026 drawing over 148,000 attendees, every stand is fighting for attention, so how much does a CES booth cost depends on how hard you want yours to work. The cost to exhibit at CES moves on three levers.
| Floor space rate | Per square foot |
|---|---|
| CTA member | ~$43.50 |
| Non-member | ~$48.50 |
Booth size and floor location
A corner or island pulls traffic from more sides, so it’s priced above an inline spot. Size drives space, build, and labor at once, which is why it moves your CES booth price the most.
Custom build versus a rental
A rental keeps your first-year CES exhibitor cost lean and predictable. A custom build costs more upfront and pays back across shows, the way gala staffing ratios scale with the guest count.
The number of show days
Every extra day adds staffing hours to your CES exhibitor cost, and smart planning budgets for roughly three times your floor space. You can cover peak hours without doubling your budget when the crew is right.
Lock In Your CES Booth Cost Before Floor Space Sells Out
Your CES booth cost comes down to planning the full stack, well beyond the square footage. Map the real cost to exhibit at CES early, from size and build to services and people, and the show pays you back. When you’re ready to staff it, explore our locations and build your team.
FAQ
How soon should I lock in my CES booth cost?
Reserve about five to six months out. Prime floor spots and better rates go first, so an early Las Vegas team and build quote protect both budget and location.
Does my CES booth cost include staffing?
Budget it separately. A rental quote covers the structure, so add booth staff on top of your CES exhibitor cost, since trained people are what turn booth traffic into leads.
Why is my CES booth cost about three times the floor space?
Build, drayage, electrical, and labor stack on top of the space rate. Add trade show staff and that all-in total usually lands near three times the floor cost.
Does my CES booth cost cover check-in and lead capture?
Not by default. Add convention staff for registration, badge scanning, and lead capture, so every conversation at the booth gets logged and followed up.